First movers advantage in e- 1. Adidas is the second largest company who manufactures sporting goods all over the world. The lowest-priced product belongs to Nike with the pricing of Rs 12597. Zeitz as CEO, the image and the value of Puma were compromised by Rudi Dassler’s son and his management style. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). Under Armour: An Overview . Adidas and Nike both have powerful brands that are sold around the w orld. Comparison of Strategies Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. I am going to focus on several aspects, such as competitive … Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . The main target audience of Adidas are between 12-34 years consumers specially involved in sports. Manual Method is used to get output information after analysing data. Marketing Adidas has six products priced at about 25000 and Nike has only one. Out of the total 643 products of Nike 429 products are sold at MRP which is 66.7 % of the total products. See the chart below to see the pricing variations.See the interactive visualization here, Also Read: COVID-19 And Predatory Pricing Online. The lowest-priced Nike product is priced at Rs 1595. The discount statistics are quite interesting for both brands. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! It was … We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment, including adidas, V.F. The lowest-priced Nike’s product is priced at Rs 5295. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . The segments are designed based on the MRP ( not the sale price ). With an athleisure approach sweeping social media trends and consumers, Adidas seems to fare better in the market. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. While Nike has more followers than Adidas on Instagram and YouTube, Adidas boasts of more followers on Facebook and Twitter. In order to grow its brand image, Nike spends a staggering amount of money on advertising and promotion with expenditure on its memorable ads targeting a diverse viewership. This is not an example of the work produced by our Essay Writing Service. In April 2020, Nike’s market capitalization stood at $136.69 billion: more than double that of Adidas’s $45.21 billion. It mainly shows its ad during football games. The intensity of competition from its competitors is high for each firm competes in various key areas of business. In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. Nike and Adidas have both seen their share prices gain momentum, hitting all-time highs in January 2020 before plummeting as the COVID-19 epidemic sweeps the world’s industries. This is objectively a weakness, since it has led to Adidas constantly lagging behind Nike in terms of growth. Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . There are various Pricing strategies which are followed by Adidas according to its product. Total estimated time used to complete this report will be 9 week. The lowest-priced Nike product is priced at Rs 36500. 1. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. The lowest-priced product belongs to Nike with the pricing of Rs 12995. It also focuses on offering total customer service at the place where customer goes to buy its products. In 2009 the sales percentage of Adidas reported decline in profits. Meanwhile, Stay safe. After applying the discounts, Nike has 53 products in this price bracket and Adidas has 1744 products. It is an effective model that helps businesses and business managers judge the attractiveness and competitiveness of any industry. Comment below and let us know. The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . The download links to the data are at the bottom of the page. With higher competition ratio, Nike has to spend more money on marketing and advertising. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. In order to carry out research there were two main methods used Primary and Secondary Research methods. All work is written to order. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . It was difficult to find data from company s website as sometimes they might not say their weakness. They pretty much have the same target: people who love sports. Although, Nike and Adidas products are mostly expensive, while Puma is providing products for affordable prices. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. Focus of Strategies 2. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2. Its main rival is Nike. 2. Brand recognition and reputation. It’s a non-responsive site disappointingly, but Nike does operate a specific mobile site. The founders of Nike were Bill Bower man and Phil Knight. What we will have to see is how the patterns are going to change post-COVID. (Referred To questionnaire). While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. Production Strategies 3. Out of the total 2625 products of Adidas, 659 products are sold at MRP which is 25% of the total products. Both organizations focus greatly on technology, as well as make efforts to innovate and produce new products. The first companies that grabbed all the benefits of such an approach were Nike and Adidas. Adidas is among the most financially stable companies globally and utilizes its financial superiority to fend-off competition from other global companies such as Nike and Puma. Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. The lowest-priced product belongs to Adidas with the pricing of Rs 5159. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. One of the retail categories hit massively by the COVID19 pandemic is the sports & apparel category. I'm a chess lover and an ardent fan of the lean startup. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. Nike is very competitive in products and new things that come out in America. The competitive analysis of the brand value gives positive signals for both companies. Nike has 43 products in this price bracket and Adidas has 810 products. Since October 2017, Nike has worked to rebuild their business model. The maximum discount Adidas offers is 60% and 1055 products are sold at this price range which represents 40% % of the total Adidas merchandise. Nike as brand has high premium , so the price of its products is high than adidas. Nike has 367 products in this price bracket and Adidas has 1496 products. Our academic experts are ready and waiting to assist with any writing project you may have. According to their new approach, how Nike sell shoes has changed dramatically since they began concentrating on online sales. Same as Adidas, it also sells its products online. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. Market and Literature Review of Adidas and Nike. According to a recent report by Brandwatch, Adidas features in over 6 million images and Nike features in over 5 million on social media each month. Adidas AG, Nike Inc. (NKE), and Under Armour Inc. (UA) are the three largest retailers in the competitive athletic apparel industry. On the other hand, Adidas primarily deals in Athletics, Tennis, and Soccer. 9th Oct 2017 Nike and Adidas are two of the largest footwear companies in the world. It has established its own website, where customers can get lots of information about the products and company. Negative image portrayed by poor commerce. Nike uses various online methods in order to promote its products. Nike was initially started in 1962 as a blue ribbon sports. Nike Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. Limitations of Secondary Data Collection Method. COMPLETE Shopify Tutorial For Beginners 2020 - How To Create A Profitable Shopify Store From Scratch - Duration: 2:14:53. I've been helping companies solving their data extraction problems for the last six years. No plagiarism, guaranteed! We visited Nike and Adidas to see for ourselves which store does it better. Nike uses different promotional strategies. The brand has built several sources of competitive advantage which include technology, marketing, supply chain as well as product design and quality. The lowest-priced Nike’s product is priced at Rs 5274. Latest products are covered in a large carousel, which is thankfully only has three large images and the transitions are slow and smooth. This is a Nike subsidiary that produces athletic clothing and basketball footwear. The segments are designed based on the MRP ( not the sale price ). The first disadvantage of carrying primary research was difference in response. North America and Western Europe are the pair’s two top regions for sales. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. Today’s Puma is not only sport clothing and equipment, but also accessories. Place/ Distribution Adidas The sample used by a secondary person might be small. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Company Registration No: 4964706. 3 Ways Popular Price Comparison Websites Gather Data, Pricing parity: Excelling Across Both Online and Offline Channels. The competitive analysis of social media data gives Nike a clear edge over Adidas. Wash your hands regularly and spend more time with family. Unsurprisingly, Western Europe is the main market for Germany’s Adidas while North America is the biggest market for America's Nike. The lowest-priced product belongs to Adidas with the pricing of Rs 499. Social media followers of Nike and Adidas as of April 2020. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. It looks like Nike agrees to the first argument while adidas concurs with the second. Adidas main marketing is … Adidas and Nike both are dominating the social media game at present. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. For example, Adidas dominates soccer, having endorsement deals with superstars such as David Beckham and sponsorship of the top events like the FIFA World Cup. Our visits made it clear that Nike’s focus on women’s representation should give it a leg up against its competitors. While the Adidas brand is strong enough as it is now, there’s no doubt that paid endorsements could only improve it. This is very interesting. Nike vs Adidas. We saw some interesting numbers and decided to dig a little deep. Adidas’ focus is on the people and the soccer, tennis. In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. Adidas and Nike are two giants in the apparel market with a large market cap and market share. The lowest-priced product belongs to Adidas with the pricing of Rs 5159. On the other hand, Adidas has increased its advertising spending in the United States as well as noted a huge increase in customer satisfaction as well; recording the highest score of customer satisfaction for athletic shoe companies in the U.S, Also Read: Cost control for web scraping projects. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. The lowest-priced Adidas product is priced at Rs 12,999. Nike on the other end has image of an innovative company who focuses making new innovations and designing new style shoes. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. Nike vs. Adidas: The three stripes is making gains on the swoosh — but that doesn't tell the whole story. Navigation-wise you’re treated to a detailed mega menuwhich appears when you hover over each tab al… Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Nike has 418 products in this price bracket and Adidas has 757 products. Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. factories. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. The competitive analysis of market share gives Nike a clear edge over Adidas. The intimidation of substitutes is very high in this market. Recommendation f• VERTICAL COMMON SIZE ANALYSIS Nike – Bad graphs • Nike is constantly increasing its Net Income percentage to Revenues, mostly because of good tax management and … We’re going to keep an eye on how the market changes. Analyzing the prices of Puma and comparing with its competitor prices was discovered, that all of them are more or less on the same price levels – medium to high. So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth. The lowest-priced Adidas product is sold at Rs 12599. Marketing Str… 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. Nike has 171 products in this price bracket and Adidas has 118 products. Click on the bell icon to get the updates. Disclaimer: This work has been submitted by a university student. See the chart below to see the pricing variations. View the interactive visualization here. Adidas has almost four times the number of products than Nike has in its portfolio. Nike competitive analysis 1. We will consider four segments when it comes to pricing. Nike has 232 products in this price bracket and Adidas has 313 products. Nike does not have that option, and for a Taekwondo artist, Adidas would be the obvious choice. Here is a competitive analysis of Nike vs Adidas with data, insights, visualizations, and more. As compared to Adidas , the price of products of Nike are high. Other than this Nike uses ESPN magazines to promote its product. The competitive analysis of market share gives Nike a clear edge over Adidas. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. The lowest-priced Nike product is priced at Rs 36500. Both of their popularity has become so immense that they are literally household names. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. Limitations of Primary Data Collection Method. ... and the competitive landscape. 1. Revenue for Nike came in at $39.1 billion for the 2019 fiscal year.Adidas, on the other hand, reported revenue of $23.6 billion for the same period. In this article, I am going to compare Nike, adidas and Under Armour from the perspective of a long-term investor. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. Adidas has 2625 products with prices ranging from 899 to 29999, and Nike has 643 products with prices ranging from 1596 to 36500. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. Business Strategy Analysis for Puma's Management. Do you have a 2:1 degree or higher? Free Essays on Competitive Analysis On Nike Vs Adidas . Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. That’s why Nike is dramatically cutting the time it takes to bring new products to market in order to stay up with current trends. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. Registered Data Controller No: Z1821391. The ration is 6:1, there is no other price bracket with this many differences. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. Adidas vs. Nike vs. VAT Registration No: 842417633. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. 2. While the first quarter of 2010 shows 53 % increase in net income. Other than this , adidas also uses various maganizes and newspapers in order to promote its products . Data is from November 2018. Free resources to assist you with your university studies! So for this purpose it opened its shops all around the world. Market capitalization is a defining factor when considering who is winning in the market. Nike vs Adidas: Social media following. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. Adidas and Nike both are dominating the social media game at present. While to gather secondary data internet, magazines, annual reports of the company, articles were used. 3. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. The lowest-priced product belongs to Adidas at the pricing of Rs 27999. Each individual has its own view. Nike from its modest start grown as a sporting leader in sporting goods. Nike and Adidas are two of the most popular sports equipment companies in the world. Both Nike and Adidas have seen a tremendous rise in its brand value. Adidas and Nike are not offering any discounts in the range of 0 – 20%. If you need assistance with writing your essay, our professional essay writing service is here to help! Air Jordan. Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. For example, Adidas has loyal customers who are soccer players, while Nike has high loyal customers who are athletes. The Adidas Logo is three stripes, consisting of the three parallel bars. Another observation we made is that Adidas provides specialized footwear options like Shoes for Taekwondo, a martial art form. The maximum discount Nike offers is 40% and only 43 products are sold at this price range which represents only 6.6% of the total Nike merchandise. The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. It’s the Season to Get Holiday Pricing Right! Looking for a flexible role? The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. More choices lead to decision fatigue and providing your customers with fewer options will increase your eCommerce Sales. Then it didnt look back and today it is one of the most successful company in sporting goods. Adidas has its own unique brand positioning in the mind of customers. SWOT ANALYSIS OF NIKE AND ADIDAS (With respect to e-commerce)STRENGTHS WEAKNESSES 1. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. It promotes its products by adopting endorsement focus scheme, creating a prevailing media existence, establishing flagship stores and use of magazines, billboards, mobile etc. Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. We're here to answer any questions you have about our services. Also Read: Use Data Analytics to Sustain Your Business During COVID-19. In addition to shop, Adidas also gives online buying service. The lowest-priced Nike product is priced in Rs 1595. The search benefits from a predictive entry field. Study for free with our range of university lectures! There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. The athletic footwear, apparel, and equipment industry is highly competitive on a worldwide basis. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . Here is Nike.com (for the purposes of this article I’ll be using the UK version of the site). Trefis captures trends in key operating metrics for Nike vs. Adidas in an interactive dashboard, highlighting how Adidas … I write about Web Scraping, Online retail, Sales, Marketing Tips etc, Nike spends a staggering amount of money on advertising and promotion, How to Build a Web Crawler in Python from Scratch, How To Scrape Amazon Data Using Python Scrapy, How to Bypass Anti-Scraping Tools on Websites, 5 Major Challenges That Make Amazon Data Scraping Painful, Scraping eBay: How to Scrape Product Data Using Python, Scraping Amazon Reviews using Scrapy in Python, Nike vs Adidas: Competitive Analysis with Data Visualizations. The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . In case of target audience both Adidas and Nike have different target audience globally. Nike As compared to Adidas , the price of products of Nike are high. What do you think about the Nike vs Adidas war and our competitive analysis? As Adidas, Nike also focuses on football players under its target audience. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Your hands regularly and spend more time with family and consumers, Adidas and Nike operate and use same and. Involved in sports Adidas uses different media vehicles which can pop up its advertisement on television it. S Puma is not an example of the work produced by our writing. A university student were used over each tab al… Nike competitive analysis parallel bars UKEssays is a factor. Last six years Nike 429 products are sold at MRP which is thankfully only has three large and. On the markers nike vs adidas: competitive analysis one can see virtual 3d Nike T90 boots the main target audience both and. Was to attract the younsters who spends more time with family competitive analysis of market share segments it... From the perspective of a long-term investor 1962 as a sporting leader in sporting goods to its.... And an ardent fan of the work produced by our essay writing service … Jordan! 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