(348). Nike makes better products than Adidas. There are points that go beyond of which shoes is better, and factors that can affect the Nike officially became Nike, Inc. May 30, 1971 from the name Blue Ribbon Sports, and took its name from the Greek Goddess of Victory; it is an American multinational brand. The marketing segments of these two brands couldn’t be more different. It has the most and best classics in the archive. b) Acceptance levels of the 2 brands in the consumers of your city. As previously mentioned, Adidas consumers are thought of and identified as young, tech savvy and streetwise. Argentina has odds of 7/1 and Belgium 10/1, both adidas-sponsored teams. Even though their targeted demographic has been younger, 10-30 year olds, it also involves itself heavily in rugby, swimming and basketball sports, targets both male and female consumers multi-nationally, and always has been geared towards a much younger demographic than its competitors.8 The psychographics of Nike consumers has always been sports centric. The air forces were plain and simple just one single color. Adidas is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). Nikes consumers range from inner city kids and teens as well as those kids and teens who live in the suburbs. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). Nike has many markets so they sell many kinds of products. Nike has dominated the market for a long time. Nike and Adidas have also been the top sponsors in the sports industry. Web 15th March 2014. http://www.arabnews.com/news/473876. Adidas produces unappealing shoes that customers do not purchase. Nike specializes in making their brand more attractive by placing itself as a more luxurious brand that makes it a bit more expensive than Adidas. Is Adidas better than Nike? We use cookies to give you the best experience possible. Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike Air Jordan. From an investor point of view, Nike is much cheaper than Adidas on a price to earnings basis, with the stocks trading at 23.4x and 34.9x, respectively. I think that Adidas is better Nike I think that Adidas is better because it lasts longer its more comfortable and it’s cheaper. For example the Derrick Rose shoe line,the shoes are very light and are made with cheap material.When comparing prices between Adidas and Nike, Nike dominates adidas for pricing of products. Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook, Twitter (UK accounts) and YouTube for Nike and Adidas. One thing is certain; there are enough buyers around the world to keep both companies in great financial condition and profitable now and in the future. Adidas is close behind in the number 2 slot however, and is becoming better known as a producer of fine quality performance products. Step up your ethics But does the brand do enough to create a better world, especially for workers? Because Adidas price point is so affordable, practically anyone can buy and wear this brand of shoe, track suit, hoodie or jacket, and because Adidas is more affordable than its competitors it can easily penetrate more markets more easily, which has contributed to its success as being the #2 leader in the sports apparel industry. Adidas psychographics also includes avid soccer players, outdoor sports enthusiasts and younger generations of stylish trendy fashion forward buyers. Table 1: Nike Vs. Adidas Products/Markets Analysis Nike and Adidas offer very similar products, though Nike has a wider influence within the market. is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). Seeing Adidas in pop culture, hip hop and dance fashion accelerated the brand into a bigger market of young consumers as well as consumers that were million dollar entertainers, as well as a broader label driven customer wanting emulate pop culture and the street fashion segment. Adidas has many product lines with different sports such as Basketball,cricket,soccer and tennis.Adidas produces T-shirts,jerseys,footwear,bag,watches,eyewear,and accessories. The largest group of Nikes target market is the young males who purchase more footwear than any other group. Adidas is one of the major sponsors for the olympics and many athletes have won medals wearing Adidas footwear.Olympians are wearing Adidas shoes, then they are the ones with the multi-million-pound personal sponsorship deals with the giant German sportswear company. Adidas is an older brand as compare to Nike by the date of establishment. Anne Kings. Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing. Adidas is also better than Nike at integrated customisation options in to product pages. Both of the companies along with other manufacturing’s other items are competing in sportswear, sports equipment and accessories. I think that Adidas is better Nike I think that Adidas is better because it lasts longer its more comfortable and it’s cheaper. But in terms of engaging with fans, size may not be everything. Well, overall Adidas is a better option at this stage, with some solid environmental practices. The global athletic footwear market share of Nike is estimated almost 20% in 2012. Then comes Adidas and then comes Nike. It isn’t the oldest sports brand on the planet, but no other has had such a profound impact for such a long time. Nike is a multinational corporation that is engaged in design, development and worldwide marketing. Based on surveys, comparative analysis it was found that:- * The quality of Nike products is comparatively more than that of Adidas products. Here are 9 reasons why adidas is better than Nike. Both have their purchasing power points and points where growth will continue and where certain consumers will choose one brand over the other; based on age, income level, status and lifestyle. Most Nike shoes had same type of shoes year after year. Its brand is so vast that it has literally something for everyone. Nike was founded and established in 1964 while Adidas was founded and established in 1948. Nike specializes in making their brand more attractive by placing itself as a more luxurious brand that makes it a bit more expensive than Adidas. Nike is clearly a market leader of sport footwear compare with Adidas, Puma, New Balance and others. Web 14th March, 2014. http://en.wikipedia.org/wiki/Nike,_Inc. Nike recently just started sponsoring United Soccer Leagues.The USL is the organizer of several soccer leagues with teams in the United States and Canada.Nike also sponsors various worldwide events such the FIFA World Cup,Tour de France etc. The brand has largely positioned itself in the minds of consumers as a high end product with quality designs and sports teams’ contracts as well as its sponsorship of select athletes. Nike supports all kinds of sports such as track and field,baseball,hockey,basketball,and cricket.Nike produced many lines of shoes like Nike Air Max,Nike 6.0,Nike NYX and much more. Adidas is the largest sportswear manufacturer in Europe and second largest around the globe. Nike soccer might not have as many shoes or shin gaurds to select from, but the items they do have are better quality than Adidas. Nike Tactics and Marketing Function Audit, Nike Sues Adidas over Soccer Player- Zheng’s Contract, Internal Alignment and External Competitiveness for Adidas' and Nike, Customer Relationship Management in Nike & Adidas, Adidas—Will Restructuring Its Business Lineup Allow It to, Essentials of Business Processes and Information Systems Chapter 6: Integrated Processes, Free online plagiarism checker with percentage. Nike vs. Adidas Deonnah Carolus Consumer Behavior – 3310 Nike, founded January 25, 1964, is one of the world’s best known and popular brands.Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike … Nike has a 40% share of the sportswear market, the largest in the world, which helps its lead in the global markets. All salaries and reviews are posted by employees working at NIKE vs. adidas. Nike also provides features,designs,various brands and warranties with all their products.Nike also lets customers customize their shoes on there website nike.com.Nike has been designing shoes for over 5 decades and all their products have different designs and patterns. Nikes diversification includes full and part time athletes, people who want to just look like athletes and carry themselves as athletes. Web 15th March, 2014. http://online.wsj.com/news/articles/SB10001424053111904787404576528210699811114 7 – “Who is Adidas Target market Today?” Ask. Historically Adidas demographic targets sports enthusiasts, soccer players, sports fashion, inner city residents and since the mid 90’s in America, a broad segment that includes street fashion, music and pop culture. In a recent article published in Arab News dated March 15, 2014, Nike swooped the market share in Europe as well!5 With a rise in 8% of Europe’s market share, Nike is now the leader in sports apparel in the European segment; largely due to expansion of its India demographic as well as its continuous market penetration into the European runners markets and women’s demographic worldwide. Between Nike and Adidas there are enough loyal consumers on both sides to keep the brands competing and very different to their approach in the market and how the keep, maintain and attract new customers. Adidas is a multinational corporation that designs and manufacturers sports attire, accessories and footwear. My conclusion for Nike’s stock was overvaluation from a fundamental perspective and risky because: a growth slowdown is happening and what makes things worse, the management is attempting to conceal the slowdown with financial … With all of the information, secondary data, published articles, blogs, essays and the like there is a ton of information about Nike and its marketing segmentation. A few of their latest creations include: 3-D Printed Soles: Some people think 3D printers are a fad, but Adidas sees them as an imaginative way to take the sports shoe to the next level. Nike sponsors many high-profile athletes and sports around the world such as basketball, cricket, etc. Get access to this section to get all the help you need with your essay and educational goals. The buyers of Adidas products are those concerned about health, fitness and sports, generally of all ages. Nike shoes usually last a long time with good care,what else is better than that?. When Nike was introduced in 1990, Nike focused on marketing strategies and product offering through product differentiation. Conclusion Adidas Notable Endorsed Athletes With the marketing strategies that Nike uses there is no secret why they are the number on athletic apparel in the world. Nike basketball shoes have good comfort and support on his shoes. However, exceptions are also there because of some Adidas shoes like ‘Adidas Yeezy shoes,’ that cost a lot more than specific Nike product; on the other hand, Nike is having slightly higher price rates than Adidas. Over the past 50 years Nike has targeted a loyal demographic of sports enthusiasts, athletes, gym regulars, brand consumers and image seeking buyers. Nike seems to target everyone. Many professional leagues have been switching over to the brand Nike like the NFL and the NBA. With the opening of a Nike plant in India, market segment growth is still yet to be determined. Nike, Reebok and Adidas offer athletic apparel to professional athletics. Adidas has remained second largest in the world. Ans: The Finally report After visit of Six […] The brand Adidas is less costly than the brand Nike. Wikipedia. Max Barnett, Head of Digital, Repucom, said: “The true measure of whether Nike or Adidas is winning the battle of the brands online will be seen much closer to the kick off of Euro 2016. Financially, Nike is much larger than Adidas, but the latter’s performance has been better over recent years. Mitchell Earley Mr. Jackson ENGL 101 November 9, 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. I purchase many Nike products mostly footwear and my shoes can last more than a year of time.When it comes down to price Nike has lower prices with good quality shoes.An average nike shoe can range from $50-150 But there are other shoes that cost more than 200$. You can now go into stores like Target Corp. or Kohls department stores and find Nike on shelves for discounted prices. Nike has better shoe quality and sports equipments too. 1. Nike is known to endorse the best athletes in the world and has been providing gear to the best teams and Adidas is very popular in Europe where it was originally founded .Adidas has manufactured many basketball accessories and footwear and is one of the leading sports to be represented by Adidas. Adidas is a multinational brand located in Germany that also manufactures sports apparel and accessories. Currently Nike is focused on further developing its apparel lines than its shoe lines to reach even further market segments. There’s no point in denying that the sneaker game has slowly shifted its … For the sportswear giants Nike, Reebok and Adidas, it is a war to stake a claim on the game as their own. Argentina has odds of 7/1 and Belgium 10/1, both adidas-sponsored teams. This essay entails a discussion of the competitive strategies each firm has over the others, giving reasons why the brands have been exceptional in the market. Since the 80’s Nike has worked hard to turn its brand of sneakers to a broad sports culture.9 Nike has always targeted every demographic and psychographic around the world and has never had any one specific niche. Nike and Adidas are organizations in the sports footwear industry. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Adidas tries to improve their performance through technological innovation similar to Nike’s brand. Nike shoes usually last a long time with good care,what else is better than that?. Don't be confused, we're about to change the rest of it. I received many questions about Adidas stock when I analyzed Nike stock in June. If Nike cannot stay a step ahead of Adidas it can be real damage to the company.Nike can be viewed as an organization promoting hard work and young talents which is communicated to the customers through attires, advertisement and famous athletes. Adidas and Nike are two brands which are in competition with each other. Like most of the other brands Reebok tries to promote themselves through famous athletes as well. There are women and all sexes who wear the brand as well as people of all ages and sizes. Many of Adidas consumers are switching over to Nike, since Nike is known to having better quality and a better market. Nike vs Adidas. Nike has less prominent opportunities to take the World Cup by storm when its only other top-tier teams, Portugal and England, have 20/1 odds to win it all. Finally, for the true competitor, Jordan shoes are better on the basketball court than Nike. Prices All customers like the idea of low prices including good quality products. The basketball court is the place to settle who is better. With almost double the followership of Adidas, Nike reigns supreme in terms of the numbers. Nike shoes are sold all around the world. This includes runners like Tyson Gay, the US 100m sprinter, Jamaica’s Yohan Blake, the UK’s golden girl, Jessica Ennis. However, both brands see the value and profits to be made in the young generation of today’s new consumers and are both equally fighting to gain that share of the market. Founded in 1924 under the name Gebrüder Dassler Schuhfabrik, Adolf Dassler reformulated and registered the business as Adidas in 1948. Prices of footwear are too high for the quality that is used in the product. Submitted By In that case, adidas has far better picks than Nike (according to Sumpter’s bot). The first track endorser was a distance runner Steve Prefontaine.Nike endorsers various celebrities such as,football players and tennis players.Nike also signed basketball legend Michael Jordan in 1984,where they started the brand Air Jordans with many footwear and accessories. As far as we’re concerned the only thing that matters is which brand is providing its loyal Why Adidas is better than Nike. We've changed a part of the website. also offered here. Get a verified writer to help you with Nike vs Adidas. Meanwhile, both the US and German sports labels have maintained two very recognisable brands around the world. Adidas's motto is 'Impossible is Nothing'. Adidas's market has been on a decline in sales since 2010. Nike has more revenue sales and has a better quality. According to the Interbrand Top 100 Global Brand Report for 2017, Nike was number 18 on the list, compared to Adidas at 55. A few of their latest creations include: Over the past two years, adidas has been banking heavily on the volume and visibility of collaborations to entreat the Instagram generation of younger streetwear fans. There are points that go beyond of which shoes is better, and factors that can affect the decision of which brand to purchase from can be the sports, costs and the technologic used by Adidas and Nike. Both of their popularity has become so immense that they are literally household names. Nike owns US, but Adidas owns in Europe. Although the Herzogenaurach-based company in its present form goes back to 1949, the shoe factory of the Dassler brothers was founded in 1924. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Adidas consumers like to be in the public eye, are artists and sports players, entertainers and mothers. It was then named Nike Inc. in 1978. Adidas vs. Nike. Don’t waste Your Time Searching For a Sample, Get Your Job Done By a Professional Skilled Writer. Rather than following the pack, Adidas is constantly testing new products in order to make a better shoe for all athletes. While Team India’s official apparel sponsor Nike is telling the cricket fan to Just do it, Reebok is charging on all fronts with its army of cricketer endorsers. Retrieved from http://studymoose.com/nike-vs-adidas-essay, Copying content is not allowed on this website, Ask a professional writer to help you with your text, Give us your email and we'll send you the essay you need, Please indicate where to send you the sample. Navigation-wise you’re treated to a detailed mega menuwhich appears when you hover over each tab a… Buying any brand is always a matter of personal preference and loyalty. Not to leave out Adidas, which is launching its global campaign to tell the viewer why Impossible is Nothing’. Nike's motto is 'Just do it'. Nike sells apparel and footwear for both genders including young children. * Prices of Adidas are better than of Nike products as Nike’s outlets and stores are comparatively less. Web 14th March, 2014. http://www.forbes.com/sites/mikeozanian/2012/10/17/the-forbes-fab-40-the- worlds-most- valuable-sports-brands-4/, SlideShare. Adidas was founded in 1948 by Adolf Dassler. Nike also provides discounts during various festives like Diwali in India. “Nike Inc.” Wikipedia. Although both Nike and Jordan had the same constancy of making different style of shoes, Jordan shoes had better innovation of materials in their shoe than Nike. Adidas > Puma > Nike I’m going to add one more detail, Nike tends to make running shoes for “roman foot” while Adidas and Puma tend to mold them for “Egyptian Foot” (and no Nike … Well, overall Adidas is a better option at this stage, with some solid environmental practices. Anne Kings is a reporter for the financial sector, often tackling Wall Street and shareholders' interests. Nike has less prominent opportunities to take the World Cup by storm when its only other top-tier teams, Portugal and England, have 20/1 odds to win it all. Web 15th March, 2014. The marketing segments of these two brands couldn’t be more different. They have engaged in fierce competition. Adidas sponsors countless number of people and many teams worldwide, it varies from soccer team and even basketball players. It’s a non-responsive site disappointingly, but Nike does operate a specific mobile site. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. Decades before Nike rolled out their first running … Adolf is related to Rudolph the owner of Puma and now they are rivals in Germany. Share of Nike s ad on TV is more than Adidas because Nike cares about their customers and great... 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