Defining your ideal customer starts with things like: Demographics, Psychographics, and Challenges or Problems. Just search online, and you will witness fantastic company profiles. This becomes the initial steps of marketing strategies and finally developing a customer profile. In case of a customer support tool the companies who are in B2C space and have a more web traffic will be a good fit for this customer support tool. Like B2C examples, the B2B buyer persona examples focus heavily on the individual customer. Business-to-consumer (B2C) is a sales model in which products and services are sold directly between a company and a consumer, or between two consumers in a digital marketplace. In order to identify which customers to build an ICP around, the first step Hurley has founders and heads of sales take is to define what “ideal” means to them. An ideal customer profile example for a B2B help desk software company might look something like this: Our ideal client is a B2B SaaS company in the U.S. or Canada that has a customer service team of at least 10 people and ARR of at least $20 million. 5 Examples of Ideal Customer Profile. Difference between Ideal Customer Profile and Customer Personas. While making this ideal customer profile you will have to understand what kind of customers are more likely to buy a customer support tool. Ideal customer profile defines the target companies, which are the perfect fit for the solutions you offer. For B2C personas, this can include age, gender, marital status, geographic location, education, career information or any other demographic or biographic information that allows you to … The more specific you can make your ideal customer profile, the better. Answering these customer profile questions from the beginning and during the growth of your business will save you tons of time going in circles trying to be all things to all people. What do they look like? Your ideal customer profile, not to be confused with a buyer persona, or a target market, is essentially a set of characteristics that define the type of company (not the individual buyer or end user) that will find the most value in your product. That’s why it’s up to your team to determine which factors are the most important to include in your ICP. A key benefit of an Ideal Customer Profile is creating alignment across the organization. An ideal customer profile is widely used in B2B marketing, while customer persona is used by marketers in both spaces – B2B and B2C. 1. A B2B business does well to use both ideal customer profiles and buyer personas (or a profile that combines both). The background, or demographics, is the basic information about your ideal customer. But the examples include more specific details about where the ideal customer works, what they do, and how they interact with their organization. Image: Shutterstock 101: Building an Ideal Customer Profile Use Value Metrics to Identify Your Ideal Customers. The Ideal Customer Profile should also not be confused with the Total Addressable Market or Total Available Market, which are calculations or estimates of the universe of potential target customers. The ICP is a foundational, organization-wide decision impacting downstream sales and marketing efforts. Ample company profile templates are available on the web that can help you create a harmonious and a reliable company profile. It is a strategic way for all parts of a B2B company—particularly marketing, sales, sales development, and customer success—to align on the most important customers. 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